Property copy that
SPARKLES
Helping You Save Time and Close More Deals with Ethical, High-Impact Property Copywriting
I know how fast-paced and demanding the property industry is. From juggling multiple listings to managing client relationships, it can feel like there aren’t enough hours in the day to craft the kind of compelling marketing materials that attract buyers and sellers.
That’s where I come in.
Whether it’s property listings, brochures, blogs, email campaigns, or editing existing content, my goal is simple: to save you time and deliver content that connects with your audience while reflecting your brand’s professionalism and values.​
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INDUSTRY-DRIVEN SERVICES
Optimised Property Descriptions
£20 per 100 words
£20 per 1000 words
£20 per 1000 words
Let me captivate your audience with engaging property narratives that drive results, which buyers have described as like ‘reading a beautiful story’. This service can be tailored to online listings, brochures, or newspaper editorials.
Done-for-You Email Packages
£50–100 per month for four/eight emails
Keep in touch with your network of buyers and sellers with tailored, done-for-you emails to send to your mailing list on a weekly basis. No more researching fresh, newsworthy ideas and finding time to craft compelling content that drives engagement! Choose four or eight monthly emails. All marketing content is ethical, consent-focused, and conscience-driven to promote genuine relationships with your community.
AI Co-Piloting
£60ph
Do you use AI to market to your audience? As an experienced writer, editor, and AI trainer, I am the perfect person to ensure all AI-generated copy is 100% accurate, appropriate, safe, written in British English, and geared to your audience. I will also run plagiarism checks on your content to protect your business from legal action. Better yet, I'm available to take over your AI content production process, so you won't have to worry about anything!
Editing & Proofreading
£60ph
Substandard spelling and grammar can destroy your business's credibility and undermine trust in your brand. I've edited everything from full-length novels to newspapers and academic essays, so I know how to present written material in its best light. So, before you hit publish on your listings, social posts, or send that prospecting letter, let me take a look.
Websites & Print Media
£20 per 100 words
Looking to spruce up your website? I can rewrite each page to reflect your voice to help you convert visitors into vendors. In addition, I'm well-equipped to distil property descriptions into snappy editorial copy for newspapers or create bespoke letters for direct mail.
TESTIMONIALS
Hi, I'm Sofia
Resident copywriter, editor, and booktrovert
EXPERIENCE
Since 2019, I have partnered with high-end UK-wide estate agencies and industry services, creating descriptions and content that ignite the imagination of buyers, sellers, and tenants.
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My career has also involved newspaper sub-editing and reporting, magazine article writing, fiction and content editing, and training AI to behave in a slightly less demented fashion.
EDUCATION
With a BA in Philosophy and a Masters in Creative Writing (with Distinction), I have the analytical skills of Spock, the empathic imagination of Deanna Troi, and a code of honour any Klingon would be proud of. Surely enough brainpower to run a starship/a marketing campaign. Did I mention I'm a Trekkie?
CORE VALUES
In my spare time, I work with charities, so I'm big on community and acting in the best interests of society. My ethical standards are sky high to protect your brand and spotless reputation.
I also believe in a farier housing market for all, so I don't work with agencies targeting the second/holiday home demographic. And if I co-pilot your AI, I'll hold it to the highest standards of tone, accuracy, safety, and originality (no copyright infringments here).
Working with me is easy. I'm friendly, approachable, adorably nerdy (I hope), and happy to adjust to your needs. Communication is my game, so you'll always get a quick reply. You can test that claim by emailing me (sofia.copyweaver@gmail.com) or sending a LinkedIn message.
Are we a good fit?
People thrive when they are living in the right home for them, but numerous studies have cited moving as one of the most stressful life events we will experience.
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A great estate agent pairs property and people to achieve the happist outcomes while removing the obstacles that could hinder the transition.
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I want to work with estate agencies that see themselves as providing a public service first and foremost. Agencies that really care about their buyers and sellers and guide them through this exciting but often overwhelming journey.
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It's not just about making money and closing deals. It's about improving people's lives. I want to help you do just that, fuelling the property matchmaking process with engaging descriptions and marketing materials rooted in ethical, client-first principles. I do NOT use manipulative, coercive tactics, but focus on win-win solutions to create happy, long-term success stories.
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If that sounds good to you, fill in the contact form below or email me directly at sofia.copyweaver@gmail.com to discuss your needs. I’d love to hear more about you.
